Strategic sales
Intro
We connect theory with practice to drive lasting change
This training focuses on the key steps necessary for effective business case management. Participants will acquire tools to properly evaluate and prioritise opportunities, analyse client potential and prepare before the first contact. The programme will guide them through the creation of an “opportunity road map” and show them how to approach sales strategically – with the aim of maximising results while making optimal use of time and effort.
Key topics
Completing the training will help participants:
Effectively evaluate business opportunities and set priorities
Analyse purchasing centres and map client decision-making processes
Understand the customer’s business and personal needs and work with them
Accurately identify their position with the client and build on it
Make informed GO/NO GO decisions in business cases
Create specific action plans for successful deal closure
Training methodology
Interactive, experiential, and practical
- short theoretical inputs
- practice of new techniques
- simulations
- facilitated discussions
- role plays
It is important for us that participants develop real practical skills; therefore, we maintain a ratio of 80/20 between practical experimentation and theoretical input during the training.
Participants have the opportunity to immediately try out and experience the techniques demonstrated and explained by the trainer, and, based on targeted feedback, adjust and gradually improve their performance.
FAQ – Frequently Asked Questions
Each training session concludes with a strong link to real-life application — we work with real examples and reflect on how to transfer what has been learned into specific practical situations.
Yes, we always tailor the content to your needs—based on a pre-training questionnaire, discussions with HR or a representative of the trained team, as well as specific examples provided by participants.
The trainers are experienced facilitators who are able to engage even quieter participants—we work with different learning styles and ensure a balanced level of participation.
We measure the success of the training through participant feedback and a post-training discussion with the client. An optional part of the training can also include working with an AI tool that enables measuring participants’ skill development and progress.
We have experience across various industries—IT, manufacturing, finance, healthcare, education, services, and media. We always tailor the content to the specific culture of the organization.
We always include reflection and an action plan in the program—participants define concrete steps for applying new insights in their day-to-day work.
Informations
Contact person
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Are you interested in this training for your team? Contact us and we’ll design a training program tailored to your needs.
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